Jonathan Ive known companies copy Apple's thieves

Renowned designer of Apple, said his team has been working day and night to create but ended up being plagiarized.

• The early days of the journey to change the world of iPhone / Jonathan Ive - who brought it to life products Apple / Apple's design secret and the power of saying 'no'

Jonathan Ive, Apple's senior vice president, rarely appears on stage, but at 9/10, he was involved in a rare live interview with Vanity Fair in San Francisco (USA).

Jonathan Ive. Photo: Cultofmac.

An audience member asked what Ive thought about Xiaomi, a new company established for 4 years but has made impressive achievements beyond Apple and Samsung in China because of business products with similar designs iPhone. Ive frankly that not only Xiaomi but also other companies are manufacturing similar devices is only stealing iPhone.

"I do not see imitation as praise or appreciate Apple products. I just think that these are the thieves. The weekend, should I have been able to stay at home, spend time with family. I think they are lazy and not worthy of support, "Ive said.

Apple designer said he and his colleagues have to sacrifice my free time with his family to devote to work, creating products that are appreciated.Therefore, they feel dissatisfied when the other side of success by simply eating in a lazy way.

Jonathan Ive is no reason to not like Xiaomi. Phone company only sold in a few other countries, but has been very popular. They sell more smartphones than Apple in China - markets where Apple is particularly interested. Xiaomi phones are appreciated for the quality but the price is only half compared to the iPhone.